As police, we’re expected to provide public safety and crime prevention tips and information to our citizens, including ways for women to avoid being a victim of a sexual assault and other violent crimes. While we understand it is our duty to provide this information, we must also target our messaging to the people who are committing these crimes. Research shows that the majority of offenders in these cases are men.
'Don't be that guy' poster campaign
Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to and increases self-blame in survivors. Instead, the 'Don' be that guy' campaigns, originally created by Sexual Assault Voices of Edmonton (SAVE), targets potential offenders - ultimately the ones who hold the power and responsibility to end sexual assault.
Please feel free to download and print the posters.
The posters are provocative and may be triggering/offensive for some people. We believe the message needs to be hard-hitting to reach and leave a lasting impression on our target audience - men between the ages of 18-25.
Round 2 (will be distributed throughout Nova Scotia in May 2013 as part of Sexual Assault Awareness Month)
Round 1 (distributed throughout HRM in May 2012 as part of Sexual Assault Awareness Month)
This campaign was originally created by SAVE (Sexual Assault Voices of Edmonton) and first used by the Edmonton Police Service and partners.
Be more than a bystander - Video campaign
This campaign was launched in May 2012 and aims to empower each of us to be more than a bystander. We want to help create a culture that stands up against abusive attitudes and behaviours directed towards women early on, before they’ve had the chance to escalate to violence. We hope to teach bystanders some simple ways to express that degrading, abusive and violent attitudes and behaviours directed towards women aren’t acceptable and won’t be tolerated.We can’t thank Joel Plaskett, Andre Levingston and Mickey MacDonald enough for making time in their hectic schedules to be part of this project. You are part of the solution.
Joel Plaskettis a well-known Halifax-born songwriter and musician.
