Previously, the public awareness campaign ran for several months each year with a focus on crosswalk safety. The campaign, now running year-round, not only increases efforts to promote crosswalk safety but also encompasses the broader scope of road safety — and the importance of everyone being responsible for their actions on our streets, whether you're walking, driving, rolling or cycling.
The broadened scope of the Heads Up Halifax campaign better aligns with the Strategic Road Safety Framework and the Towards Zero approach which moves the municipality closer towards zero fatalities and injuries for people using any mode of transportation. In particular, the evolved campaign supports the Council-approved goal of a 20 per cent reduction in fatal and injury collisions by 2023.
Staff have developed specific, evidence-based action items that will transition the Strategic Road Safety Framework into the Strategic Road Safety Plan which is focused on reducing fatal and injury collisions on roadways in the Halifax region.
This year, the Heads Up Halifax campaign will be delivered primarily through digital outreach with information shared via halifax.ca, municipal social media accounts, and a network of digital screens located in transit terminals, recreation centres and other municipal facilities. Targetted print advertising will also be used (e.g. community papers, dailies and bus boards). Pending the ongoing status of COVID-19 — and the associated impacts on public health restrictions and municipal budgets — it is intended that the campaign incorporate additional components including giveaways and some community engagement.
Follow us on Twitter, Facebook and Instagram for #HeadsUpHalifax information including:
- safe practices on the road
- rules for crosswalks
- how to use new infrastructure such as two-stage bicycle turn boxes
- municipal efforts to improve road safety across the Halifax region (e. g. speed humps, curb extensions, rectangular rapid flashing beacons, protected bike lanes, curb ramps with tactile walking surface indicators, etc.)